New Market Report: Fast Food in Malaysia
Fast food has become a prominent consumer foodservice category in Malaysia because of the rising number of Malaysians that are experiencing highly time-constrained lifestyles with limited time for dining. Besides, fast food is also popular with younger consumers since it is more affordable as compared to foods and drinks offered by chained full-service restaurants, in particular. On top of all that, delivery services and drive-through facilities provided by most fast food outlets also drive...
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