New Market Report: Vitamins and Dietary Supplements: Trends and Prospects 2013
Preventative health and wellness trends are generating revenue opportunities for companies selling vitamins and dietary supplements. While regulatory oversight is becoming more stringent, education resources for consumers are improving as well. Both retailers and manufacturers are capitalising on the popularity of wellness to drive growth and create more balanced portfolios to overcome the potential challenges from regulatory limitations on health claims and shifts to healthier diets.
View full press release