New Market Research Report: Nestle SA in Pet Care (World)
Nestle was the largest player in pet care in 2012 but competition with Mars is fierce. Nestle has gradually expanded over the review period, building on its credentials to gain leading positions in a number of categories. Adding new variants and segmenting the pet population by size, nutrition requirements and lifestyle has been key to achieving its good results. The company has seen strong growth in some emerging markets, notably Latin America where these trends are also evident.
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