Fast Food in South Africa - New Market Report
Operators focused on increasing their appeal to cash-strapped consumers at the end of the review period. This saw players increasing their focus on less-traditional dayparts, thus ensuring that they have a greater opportunity to attract consumers throughout the day and not just in the evenings. An increasing number of fast food chains are including breakfast menu items. This ensures that consumers will consider the brand as relevant for food at all times of the day. KFC meanwhile advertised a...
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