Traditional Toys and Games in Malaysia - New Market Research Report
2012 was an interesting year for Malaysia, as notable theme parks were officially opened in the country, such as the first Legoland in Asia, and the first Sanrio Hello Kitty Town outside of Japan. Both of the toy brand licensed theme parks are located in the state of Johor. The opening of these theme parks attracted the attention of consumers of various ages, and boosted sales of the related licensed traditional toys. In particular, Lego branded construction toys received an...
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