Market Report, "Inter IKEA Systems BV in Home and Garden (World)", Published
Inter IKEA Systems BV is engaged in an aggressive expansion, focused mainly on emerging markets, which has helped the company to overcome weakness in Western Europe. The company is now reaping the benefits of its early move into China and is set to enter the Indian market before 2016. As the IKEA model rolls out to new markets, adapting to local market conditions has been a learning process.
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