New Market Report: Parents-in-Waiting: Global Perinatal Market Trends
Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing "bump" industry has emerged, spanning everything from prenatal health and wellbeing to maternity fashion, baby showers, nursery equipment and newborn consumables. This global study gives a unique insight into the perinatal market and the strategies used by marketers to hook new parents-to-be from the out...
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