Global Sports Nutrition Market - Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019
Traditionally, bodybuilders and athletes were the traditional consumers of sports nutrition products. However, the scenario has changed as these products have gained interest from recreational and lifestyle users. Health concern is the most important driver of the industry. As the consumer is developing a healthy lifestyle including consumption of healthy food and beverages, the growing interest in sports nutritional drinks have shifted the industry focus to the new user group.
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