"Beer: A New Dawn Brewing" Is Now Available at Fast Market Research
Global beer is going through a transformational period. Key categories are adapting to respond to maturity barriers, macroeconomic headwinds, the craft segment's irreverent and seismic rise and the loss of share of throat to spirits and wine. As emerging markets are proving to be as profitable as they are volatile and mainstream brands' dominance is put into question, pockets of value growth are difficult to locate, but are more important than ever.
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