New Market Study, "Cider/Perry in Switzerland", Has Been Published
Volume sales for cider/perry recorded a 2% decline in 2012 after the category registered record volume growth of 28% during 2011. In Switzerland, cider is split into two types: traditional cider produced locally under brands such as Ramseier Suure Moscht; and modern cider, which is mainly imported and includes brands such as Bulmers and Kopparberg. Imported cider tends to be sweeter and less sour than traditional Swiss cider and have is subject to rapidly expanding popularity, especially among...
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