New Market Study, "Packaging Industry in South Africa", Has Been Published
Highly effective packaging has the capacity to build brand equity like never before and this is becoming more evident in the South African market. Packaging should be designed to grab the consumer's interest in a cluttered environment, with thousands of products competing for attention. In a world where consumers receive approximately 5,000 messages a day, packaging can no longer remain "the silent salesman". In its new-found capacity as "information provider" and "persuader", decisions...
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