Market Report, "Mobile Financial Services in Africa: Deployment and Configuration Strategies for Operators", Published
Globally, 41 mobile money services were launched in 2012, and 43% of forecast deployments are in sub-Saharan countries. Operators choose different strategies to address the mobile financial services (MFS) market: One is to deploy services sequentially in each country, with the type of services rolled out determined by a pre-set road map. A less risky strategy is to configure deployments to suit each specific country. This Insider presents two operator case studies: MTN (with its Mobile Money m-money service) and...
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