New Market Study, "Designer Apparel (Ready-to-Wear) in the United Kingdom", Has Been Published
Polarisation continued within the designer apparel (ready-to-wear) category in the UK, as consumers either sought to own a product from a designer brand name at an affordable price or desired absolute luxury, viewing that purchase as an investment piece. Although the recession has not deeply impacted the UK luxury goods category, it has affected the consumer mentality behind purchasing patterns. Consumers with less disposable income are opting for luxury accessories or designer jeans, which are...
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