Breakfast Cereals in Australia - New Market Report
Following two years of slow or negative growth, breakfast cereals had 5% value growth in 2013 whilst volume grew by 4%. This was despite a long-term trend of Australian consumers, particularly the younger generation, not having breakfast. This apparent contradiction can be explained by the fact that whilst many consumers are not having breakfast, many others are willing to spend more on it. Realising that it is the cheapest meal of the day of only a dollar or two per...
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