Market Report, "Yoghurt and Sour Milk Products in the United Kingdom", Published
During 2013, developments in yoghurt in the UK clearly reflected the influence of the EU regulations which were recently passed dictating how packaged food companies are allowed to promote the functional benefits of their pre/pro biotic yoghurt brands. Previously, the vast majority of these were positioned as being beneficial for digestive health; however, after the EU assessed the vast majority of these products as having no discernible benefits for digestive health. The result is that the...
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