Recent Study: Gum in Australia
Following on from an era of strong growth that began in 2010, gum in Australia is growing by 5% in current value terms in 2013. This strong growth was triggered by the launch of a number of new brands, each of which placed great emphasis on flavours. Stuart Alexander & Co Pty Ltd launched Mentos 3D featuring 3-fruit flavours in the one piece of gum. Wrigley Co Pty Ltd's Extra Active brand was launched in 2011 featured two "crystal strips"...
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