New Market Study Published: Consumer Health in Colombia
OTC products and vitamins and dietary supplements (vitamins and dietary supplements) are increasingly considered the first-line treatment and prevention for minor health conditions by Colombians. Despite economic deceleration in 2013, perceived overpricing of some products and the uncertainty introduced by the likely reform to the healthcare insurance system, consumer health posted growth in 2013. The gradual rise in disposable income has allowed consumers to look for remedies for minor...
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