RTD Coffee in Guatemala: New Research Report Available at Fast Market Research
RTD coffee is a small category in Guatemala that is still considered an innovative product, since it was introduced in the country in 2008. Lack of awareness of these products and lack of custom to drink coffee cold has hindered expansion of the consumer base, even though the category is having strong volume growth. In 2013 RTD coffee increased its off-trade sales by 24% to GTQ69 million.
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