Report Published: "Yoghurt and Sour Milk Products in South Africa"
The South African yoghurt and sour milk drinks category felt the impact of reduced consumer spend within this "luxury" segment. Despite having increased disposable income compared with the previous year, consumers remain cautious in their spending habits, and sales of yoghurt remain fairly low. Mothers may choose to purchase flavoured spoonable yoghurt due its perceived health benefits for their children, but are less likely to purchase yoghurt for their own consumption.
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