New Market Research Report: Wound Care in Colombia
Wound care is leaving its traditional skin-coloured format to include colourful designs with children in mind. Strawberry Shortcake, Disney's Princesses and Marvel's characters are increasingly seen in this category and their success has demonstrated that companies are willing to pay high amounts on licensing fees to attract children as the most important consumers in wound care. Consumers are also willing to pay slightly higher unit prices to buy those sorts of products in wound care. Along...
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