Store Cards in Mexico - New Market Research Report
In 2012, the second edition of Buen Fin (a Mexican version of the Black Friday sales event in the US) took place in late November, with a fair degree of success. After the first edition was launched in 2011, and not many retailers had enough time to coordinate joint financing promotions with banks, all players seemed to significantly improve their efforts during 2013. ANTAD (national association of supermarkets and department stores) stated that member companies increased their sales by 30%...
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