New Report Available: Soft Drinks in Costa Rica
The most successful categories in 2013 were those perceived as health oriented, such as juice and RTD tea, achieving current value growth rates above 10%, slightly lower than the corresponding CAGR registered over the review period, mainly as a result of more stable unit prices. This remarkable performance is mainly the result of the increasing interest amongst local consumers for natural-based formulations, which was also boosted by higher levels of innovation in a very competitive environment...
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