Juice in Colombia - New Market Report
Juice grew 5% in volume and 10% in current value during 2013, which is explained by increases in disposable income, consumers' preference for healthier products and the positioning of foreign brands such as Tropicana, Florida's Natural and Old Orchard. Volume growth through the off-trade channel was 5% and was strongly influenced by the growth of 100% juice. On the other hand, on-trade volume growth was 12%, mainly due to the increase in juice drinks (up to 24% juice), representing 89%...
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