Market Report, "Laundry Care in the United Arab Emirates", Published
In 2013 consumers continued to migrate to more value-added laundry products within laundry care. Growing demand was seen for more sophisticated products, due to rising consumer confidence and disposable incomes, and the need for convenient formats of laundry cleaning due to busier lifestyles and the resumption of immigration. This reflected in companies launching more sophisticated products. As a result consumers began to prefer premium and value-added laundry care products, as companies moved...
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