"Tissue and Hygiene in Kenya" Published
Tissue and hygiene saw good sales growth during the review period, benefiting from ongoing expansion in Kenya's mid-income group, particularly in urban areas. A growing number of consumers became able to afford these products and to buy a widening range. These consumers were increasingly focused on hygiene and convenience and thus increased their purchases of products such as toilet paper and nappies/diapers. The growing participation of women in the workforce notably fuelled growth, supporting...
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