Recently Released Market Study: Dishwashing in Dominican Republic
Brands that originated in the liquid and later cream format within hand dishwashing, increased their promotional and communication activities for their product extensions in the ball-shaped dishwashing bar targeted at the lower-income segment. Besides trying to gain volume from other liquid and cream competitors (usually stronger brands), another strategy followed by these household names (Axion and Mistolin) was to weaken the strength of other ball-shaped dishwasher brands and gain consumers...
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