New Market Report Now Available: Concentrates in Georgia
The fall in value sales in 2013 represented the fifth year of decline, which started in 2009. The category saw no significant launches, advertising campaigns or any innovative marketing. The growth of carbonates and juice affected the concentrates category, as consumers shifted to more convenient products, more interesting flavours and healthier variants. Interest, and in fact awareness among consumers, is gradually declining. The consumers who still remember the products tend to see them as...
View full press release