New Market Study, "Procter & Gamble Co, the in Retail Tissue and Hygiene (World)", Has Been Published
Procter & Gamble is the number one global player in retail tissue and hygiene, underpinned by its strength in nappies/diapers/pants and sanitary protection. However, the company remains overly dependent on mature markets, and its recent results show a gradual weakening in consumer demand for its products. In mature markets, the company continues to pursue a premium price positioning strategy. Meanwhile, emerging markets have continued thus far to compensate for weak growth elsewhere.
View full press release