New Market Study Published: Bleach in Costa Rica
Multi-purpose alternatives, for general domestic use, which are characterised by their multiple features, represented a key sales driver in the category in 2013. Manufacturers responded to the intensifying demand for convenience among local householders, who were likely to buy multi-purpose products in order to mix them with water. In light of this, manufacturers focused on combining cleansing and disinfection, with claims such as "kills 99% of germs", and detergent in their vanguard...
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