New Market Report Now Available: Menswear in Greece
The ongoing recession and record-high unemployment levels continued to limit both purchasing power and consumers' will to shop for apparel, especially amongst the male population. Greek men are not particularly into shopping for clothing, often letting their partners and spouses shop for them. Hence, maintaining a low budget on purchases of men's outerwear was relatively easier to achieve compared with women's outerwear or childrenswear.
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