Writing Instruments in Russia - New Study Released
Russians continued to display a preference for writing instruments of good quality, over cheap low quality products, with value-added products seeing increased demand in 2013. Consumers proved more likely to choose pens and pencils with modern added-value features, such as roller ball pens, products with metallic designs or pens utilising gel ink. At the same time, value-added pens became more commonly available, while prices declined. This was reflected in writing instruments seeing retail...
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