New Market Report: Vitamins and Dietary Supplements in Dominican Republic
Two opposing trends affected vitamins and dietary supplements in 2013: the worst economic performance in ten years that forced consumers to rationalise their spending and the continuous increase in the trend towards healthier lifestyles. The consumer spending rationalisation in 2013 was reflected in the comparison of the current value growth rates between 2012 and 2013: from 8% to 6%. Unfortunately, the category's overall growth rate was impacted by the massive current value decline of...
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