Market Report, "Irons in Ukraine", Published
Irons has one of the highest penetration rates in Ukraine. Nearly all households in the country possess an iron, and some even two if not willing to get rid of old (possibly Soviet-era) models. As a result, in 2013 the category was not the most dynamic, up 3% in retail volume terms to 1 million units. Usually Ukrainians consider it necessary to iron clothes, especially for going out, whether for work or leisure purposes. Irons are must-have products as clothes...
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