Analgesics in Dominican Republic: New Research Report Available at Fast Market Research
The double down-trading triggered by the economic slowdown visibly affected analgesics, the second largest category in consumer health (very close to the largest, cough, cold and allergy (hay fever) remedies). Consumers down traded to formal generics, which were the only share winners (one percentage point up) and to informal products (not tracked by EMI). That translated into a decline in the constant value growth rate from 4% in 2012 to 3% in 2013. The slowdown due to the increase in...
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