New Market Research Report: Polishes in Australia
Single-dose formats gained traction within laundry detergents in 2013. Following the success of liquid tablets in dishwashing, brand leaders within laundry care also expanded their brands to laundry tablets. These products first became available in Australia in 2011, and tablet/single-dose products have proven a success with consumers who perceive these products as more efficient due to their concentration. Industry sources have reported that smaller packaging and concentration in liquid detergents have helped consumers overcome the myth that liquid detergents have...
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