Recently Released Market Study: Air Care in Cameroon
Air care continued to develop well, with new cheaper priced products entering the category, some of which were unbranded. Value sales experienced growth across all categories, especially candle air care, which continued benefitting from consumer interest in newer types of air fresheners. In general, air fresheners are benefiting from the growth in real estate, and growing incomes which allow for less essential products in increasingly polluted cities.
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