New Market Research Report: RTD Tea in the Philippines
Buoyed by the increasing popularity of smaller-sized packaging, in 2013 the local RTD tea category recovered from the sluggish growth reported during the previous year. The category's total volume ballooned by 13% while total value sales jumped by 16%. This expansion is backed by the popularity of leading brand C2 Solo, which has made RTD tea more affordable to Philippine consumers. Priced at Ps10 per 230ml, C2 Solo is a hit among middle-income consumers who prefer healthier beverages. It should...
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