"Concentrates in the Philippines" Now Available at Fast Market Research
In terms of total volume, the concentrates category continues to contract as more and more Philippine consumers shift to smaller packs, called litro packs, from bigger-sized family packs. A litro pack contains 25-35 grams of powder concentrate, which can make a litre of juice or tea. Retailed at Ps8 to Ps10, these products are affordable and appeal to middle- and lower-income consumers. Because of this shift to litro packs, total volume sales of concentrates declined by 2% in 2013. However,...
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