"Breakfast Cereals in Italy" Is Now Available at Fast Market Research
The target customers for breakfast cereals are no longer single consumers, but the entire family. This is for two reasons: on the one hand, the recession is forcing families to save money, and given the high unit price of breakfast cereals, families look for a one-size-fits-all product; on the other hand, the convergence towards the same product is made possible by the fact that the previous consumers of children's breakfast cereals are now grown up and looking for an alternative...
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