New Market Report Now Available: Juice in Kazakhstan
In 2013, off-trade current value sales increased by 9% while off-trade volume sales grew by 6%. The strong rate of development of juice is attributable to the healthy image of products in this area compared to carbonates. In addition, producers are concentrating on offering packages for on-the-go consumption and juice drinks in a bid to sustain consumer interest and drive growth throughout the review period, including during 2013.
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