Carbonates in Estonia - New Market Research Report
The slight total volume decline recorded in carbonates in 2012 due to the poor summer was reversed in 2013, although with only marginal growth. Carbonates is faced with the issue of improving its negative image of being an unhealthy soft drink, which has led Estonians towards healthier alternatives. Nevertheless, leading players still tried to support growth with strong promotion and new product development. For example, fermented kvass, which gained in popularity in 2011, but experienced strong declines in 2012, was...
View full press release