Luxury Cigars in France - New Study Released
The main trend in luxury cigars is the successful development of ultra-luxury limited editions from 2011 at least, such as for instance, the Cohiba Behike. These limited editions are good opportunities of indirect communication at points of sales in a category where advertising has not been allowed for many years. In addition, such products bring a lot of added value as unit prices are 10-30% higher than regular luxury variants.
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