New Market Study Published: Sports and Energy Drinks in Uruguay
Sports and energy drinks are small categories that have shown little innovation in terms of new products; the last ones were launched in 2009. There are very few products for consumers to choose from, with only one brand available in sports drinks (Gatorade) and four in energy drinks (down from six in 2010). Small categories serving consumers groups of limited size are the two factors that have been, so far, constrained new players from entering these segments of soft drinks.
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