Sports and Energy Drinks in Cameroon - New Study Released
Sports and energy drinks continued to be dominated by energy drinks in Cameroon in 2013, with sales of sports drinks negligible due to low consumer awareness and lack of availability. Consequently, sales continued to be hampered by a limited consumer base, in part as a result of low advertising activities among the main operators, and also low interest among the target consumer base. However, 2013 witnessed a change in this category as SABC added a new brand, XXL Energy, to...
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