New Market Research Report: Carbonates in the Netherlands
Carbonates suffered a decline in total volume and registered an increase in total value terms in 2013. The main reason for this was that towards the end of the review period the category suffered from price erosion and in 2012 and 2013 major players, such as Coca-Cola, began to increase prices in order to restore their profit margins. The summer of 2013 was a particularly warm one despite the chilly spring. This is likely to have had a positive effect...
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