RTD Tea in the Netherlands - New Market Report
In 2013 RTD tea registered impressive double digit growth and for the first time off-trade value sales of RTD tea exceeded the EUR100 million mark. There were several factors which contributed to the impressive performance of RTD tea in 2013. First, the summer weather was much better than it had been in the previous three years and this of course was a positive factor as RTD tea is regarded as a beverage for warmer days. Another factor is that still...
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