Now Available: RTD Coffee in the Netherlands
RTD coffee once again registered high growth in 2013. This category is still in its infancy and therefore underdeveloped. Some major brands began to invest in marketing and promotion of these products and this helped the category to achieve high double digit growth. In addition to the increased attention from major players other positive factors were also observed. The warm summer weather, for instance, helped the category achieve growth as this is a coffee drink which is served cold and...
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