New Market Report: Juice in France
In 2013, French consumers sought healthier juices while at the same time paying attention to prices and the origin of products, especially in the off-trade. Around 70% of off-trade volumes were intended for breakfast, a meal during which consumers prefer more natural products with less sugar and which offer vitamins and minerals to provide energy and maintain health. In 2013, in line with this growing demand for healthy juices, manufacturers launched more products with no preservatives or artificial colourings as...
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