Market Report, "Super Premium Beauty and Personal Care in the United Arab Emirates", Published
While a brand's image and a global reputation remain important buying incentives in most categories, regional scents are dominating the fragrances category in the United Arab Emirates. Perfumes are traditionally popular among men and women alike, and often bought as gifts, especially during religious holidays. Traditional oil-based Arabian scents with amber or oud, produced by local or regional companies therefore remain very strong in the United Arab Emirates. However, many younger consumers...
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