New Report Available: Fragrances in Estonia
Although static volume and current value growth was recorded in fragrances in Estonia during 2011, the category bounced back strongly in 2012 thanks due the slight improvement in the disposable income levels of the majority of Estonians. Nevertheless, rising household expenditure focused mainly on basic items and this did not extend to luxury items such as fragrances. Moreover, a significant proportion of fragrances in Estonia are purchased during discount sales or in tester format over the internet, a method of...
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